Turn your law-enforcement LPR cameras into continuous, city-wide traffic intelligence -- for cities and the transportation professionals who serve them.
No new hardware required — privacy-preserving analytics for municipal staff, transportation engineers, and planning consultants.
Built on patented technology and designed by a traffic engineer with more than 25 years of experience in transportation engineering and planning. The platform can also incorporate data from third-party sources -- such as intersection monitoring equipment -- for even greater combined insights.
Traffic Optics connects to LPR systems already deployed in your community and converts continuous detection events into privacy-preserving traffic engineering analytics for planners, engineers, and city staff. It automatically incorporates both existing cameras and newly deployed cameras as they come online—no new hardware and no field installation. Continuous 24/7/365 coverage.
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If your community uses LPR cameras—most often deployed for law enforcement—you already have a continuous stream of traffic data, down to the timestamp, location, and direction of each detection. That stream grows naturally as additional cameras are added over time. Traffic Optics connects to your LPR platform through a secure, encrypted API integration, automatically incorporating both existing cameras and newly deployed cameras as they come online—no new hardware and no field installation.
The platform can also incorporate data from third-party sources — such as intersection monitoring equipment — to layer vehicle classification, directional analysis, and turning movement counts alongside the LPR-based analytics. When multiple data sources are combined, the insights multiply: origin-destination patterns paired with vehicle class, travel times paired with intersection operations, freight analysis built from both network-level and intersection-level data.
All data is processed in real time and delivered through an interactive dashboard with AI-powered natural language queries — designed for municipal staff, consulting engineers, and planning professionals. Traffic Optics is designed to operate as a downstream analytics layer, complementing existing infrastructure rather than replacing it.
Origin-Destination Analysis
Anonymized plate matching between LPR locations reveals actual trip patterns, cut-through traffic, and regional trip distribution -- continuously, not just during a study window.
Third-Party Data Integration
The dashboard can incorporate data from additional sources -- such as intersection monitoring equipment -- to add vehicle classification, directional analysis, turning movement counts, and freight insights alongside LPR-based analytics.
Real-Time & Historical Volumes
Access traffic volumes at every LPR location, 24/7/365. No tubes, no field technicians. Historical data archived for trend analysis, seasonal patterns, and before/after studies.
AI-Powered Queries
Ask questions about your traffic data in plain English and get immediate answers from real-time or historical data. No report requests, no waiting.
Corridor Travel Times
Matched vehicle appearances at upstream and downstream LPR cameras provide corridor travel times with reliability metrics -- continuously, without floating car runs.
Interactive Dashboard
All data -- LPR analytics and any integrated third-party sources -- delivered through a single interactive dashboard designed for municipal staff, consulting engineers, and planning professionals.
Built for Engineers and Planners
Traffic Optics serves municipalities directly and partners with the engineering and planning firms those municipalities hire. If your firm provides traffic impact studies, corridor studies, signal timing, freight planning, or comprehensive plan updates for a community with LPR infrastructure, Traffic Optics puts always-on data at your fingertips -- reducing field collection costs and strengthening your analysis with continuous, real-world data.
FAQ
What do I get with Traffic Optics?
- Corridor travel times & reliability (AM/PM peaks, day-of-week, seasonal)
- Origin–destination / movement patterns (privacy-preserving)
- Before/after studies (construction, signal timing changes, events, detours)
- Real-time and historical traffic volume trends
- Peak hour analysis and flow-direction mapping
- Anomaly detection (e.g., unexpected traffic surges)
- Exportable data for GIS platforms, planning tools, and custom analysis
- User-friendly dashboard access to continuously collected data (24/7/365)
What about privacy?
Identifiers are anonymized before analysis, and the Traffic Optics dashboard is designed not to store or display plate-level identifiers in transportation outputs. Built for transportation planning and operations—not plate-level enforcement outputs.
Is this technology patented?
Yes. Traffic Optics is protected by issued U.S. patents covering the use of vehicle-read data, including LPR, for traffic analysis and related traffic management applications (US 12,499,758 B2; US 12,573,293 B2).
Does Traffic Optics require new cameras?
No. Traffic Optics unlocks value from LPR cameras already deployed in your community (often originally deployed for law enforcement). As communities add cameras over time for traffic, safety, or operational needs, those cameras can be incorporated seamlessly.
How can I get in touch?
You can email Chet Skwarcan directly at chet@trafficoptics.com, or use the form below to subscribe for periodic updates.
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Traffic Optics is redefining how cities understand traffic by turning existing LPR infrastructure into a continuous, cost-effective data source. Our platform helps cities analyze congestion, improve operations, and make smarter infrastructure decisions.
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